Britvic Soft Drinks (Chelmsford) is targeting 16- to 34-year-olds with the £2m launch of Drench water. The company says Drench is targeted at young adults on the go. Category director Andrew Marsden adds: “Drench will be the brand to be seen with.”Bottles have a non-drip flip-top valved cap, so they can be carried without leaking. They come in 500ml and 750ml sizes.Britvic will also relaunch its Pennine Spring brand in January 2006.
etbkxwgg April 21, 2021 admin