Darn Tough Vermont,Darn Tough Vermont founder and owner Ric Cabot has been chosen to be a member of CNBC’s Small Business Council and will appear on live television this Friday, April 15 during CNBC’s show, ‘Squawk on the Street.’ The CNBC Small Business Council, an exclusive group of 15 executives, provides insight about the challenges and opportunities facing small business owners in a variety of industries and sectors. ‘I am pleased to offer my commentary on the state of small business in this country through the national platform provided by CNBC,’ said Cabot. ‘I am hopeful that the lessons I have learned as the owner of a multi-generational family business will help guide other small business owners and entrepreneurs toward their own successes.’Cabot is expected to make his debut appearance around 10:30 a.m. Eastern on Friday, April 15, 2011 during CNBC’s ‘Squawk on the Street’ show hosted by Mark Haines and Erin Burnett. ‘Squawk on the Street’ is filmed live from the New York Stock Exchange. Cabot will be taping his first on-air appearance live from the Darn Tough mill in Northfield, Vermont.For more information on CNBC’s Small Business Council please visithttp://www.cnbc.com/id/40839485/CNBC_s_Small_Business_Council(link is external).For more information about Darn Tough Vermont please visit www.darntough.com(link is external). Darn Tough Vermont is a manufacturer of premium, all weather outdoors socks, with headquarters in Northfield, Vermont. Darn Tough Vermont offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles. The company’s product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of either Coolmax® or ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: www.darntough.com(link is external).
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