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HGK: Estimation of the increase in the number of consumers and the potential of food and beverage consumption in the tourist season

November 18, 2020

first_imgThe Croatian Chamber of Commerce (HGK) made an analysis “Simulation of food and beverage consumption in August” according to which the potential amount of foreign tourist consumption of food and beverages outside the accommodation facility is about 2,4 times higher than the consumption of the domicile population.It is important to assess the preferences of tourists, so that interested parts of our economy can direct consumption (in the case discussed in this paper – the segment of food and beverage consumption) and in those segments where Croatia has competitive production (eg food industry), which would further stimulated economic recovery point out from the Croatian Chamber of Commerce.”According to the estimates of the Croatian Chamber of Commerce, the potential amount of foreign tourist spending on food and beverages outside the accommodation facility is about 2,4 times higher than the consumption of the domicile resident. Thus, in the Split-Dalmatia County, which expects a 38% increase in population in August under the influence of tourist arrivals and overnight stays, the expected potential for food and beverage consumption for that month is almost 3 times higher, while in the Istria County, which expects population growth of about 123 %, the consumption potential for August is almost 5 times higher than in the off-season. When we talk about important tourist cities, Nin and Medulin stand out. Nin is expected to have a population increase of 461% and 13 times higher consumption compared to off-season consumption. In Medulin, population growth is expected to be 447% and consumption 13 times higher. ” HGK President Luka Burilović said.See a very useful and important analysis on the simulation of food and beverage consumption in the attachment.Side dish: HGK analysis – Simulation of food and beverage consumption in Augustlast_img

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