Joško Stella, SDZ Tourist Board: Only sustainable tourism development can ensure long-term competitiveness of tourism

November 18, 2020

first_imgThe Tourist Board of the Split-Dalmatia County was the first in Croatia to commission a scientific study of the carrying capacity of tourism, which is being prepared by the Institute of Tourism.The main goal of this Study is to increase the economic effects of tourism in the County on the basis of sustainable development, ie taking into account the resource base and tourist attractions and limitations arising from environmental protection and the social environment.The tourist boom of the whole of Dalmatia in the last few years has certainly additionally burdened the entire infrastructure, which has a negative effect on both the local population and tourists, ie the final tourist product. Thus, a record 2017 million tourists and 3,2 million overnight stays were realized in the Split-Dalmatia County in 17, which is 17 and 12 percent more than in 2016, while the Split-Dalmatia County participates in the total tourist traffic of Croatia with 19,2 percent . According to the Central Bureau of Statistics, there are about 213 thousand tourist beds available in the county, of which about 32 thousand are in hotels and similar facilities, 164 thousand in private accommodation, about 14 thousand in camps, and that number is increasing day by day. growing, especially in private accommodation.In accordance with the growth of tourism, there are also problems related to congestion on beaches, roads, in urban centers. Public infrastructure (sewerage, water supply, electricity, municipal waste disposal) is maximally burdened and / or insufficient in that period. The ratio of the number of inhabitants and tourists is increasingly unfavorable, and the problem of labor shortage is already appearing today. “The idea is the sustainable development of tourism with the maximum satisfaction of the local population, and the aim of the study is to see the limitations of tourism from all aspects. Dalmatia has not reached the upper limit and there is still room for development, of course there is much more space in June and September than in July and August. ”Points out Joško Stella, director of the Split-Dalmatia Tourist Board, which commissioned the study, and adds that the study will be completed in May 2018.Also, the study should be the basis for the development of county development strategies and planning and development documentation of tourism in Split-Dalmatia County, the Ministry of Regional Development and European Union funds and the Master Plan and Tourism Development Strategy of the Republic of Croatia, ie the basis for strategic and sustainable development of the entire destination.Based on the analysis of current accommodation capacities, possibilities of reception and arrangement of beaches, traffic and communal infrastructure and natural and cultural resources, it will be found out how many nights and arrivals of tourists can be in the county during the year, especially in the “peak” season in July and August. , without endangering the sustainable development and quality of life of the local community. The priority areas to which the calculation of load capacity should be directed, according to the clusters are: Split Riviera, Makarska Riviera, Dalmatian Zagora, Brač, Hvar, Vis and especially the City of Split. “The situation in the Split-Dalmatia County is satisfactory in terms of infrastructure, but we have problems in some segments. We will emphasize these problems and point to a solution. It is a destination that must choose what kind of guests it wants and how to integrate them into the local economy and how to create a quality destination management that will satisfy primarily the local population, and thus will be maximally satisfied and tourists. Stella pointed out.We are constantly talking about extending the tourist season, and the Split-Dalmatia County certainly has all the potential for a much longer tourist season. Apart from the islands, there is also a rural area which, in addition to tourist activities through rural, gastro, sports, adventure and other forms of tourism, should also support tourism at sea through agriculture. That there is a lot of room for growth in the pre- and post-season is certainly shown by the fact that from June to October almost 90 percent of the total number of tourist nights in the Split-Dalmatia County is realized.We have been promoting the Dalmatian hinterland for more than 12 years and working on the integration of the Dalmatian hinterland and the coast, and recently the Imotski area is an indicator of how fast the Dalmatian hinterland can develop, Stella points out, adding that creating a tourist product is one of the most complex tasks. of the directions are certainly selective forms of tourism that extend the tourist season “Of course, there is great potential for growth in the pre- and sub-season, but also SDŽ had the most overnight stays of all counties in October 2017 in Croatia, and the first three months of this year 25% more overnight stays, so we realize our plans by selective forms of tourism such as: active, cultural tourism, enogastronomy, cyclo tourism, etc.Said Stella.Rural House Kod Slapa, Bogatic / Bookin.comIn the end, Stella points out that the main strategic goal in the next ten-year period of SDŽ is sustainable tourism with an emphasis on maximum benefits for the local population.. “Only the sustainable development of tourism can ensure the long-term competitiveness of tourism, because in that way tourism resources will be preserved for generations to come.” Stella concludes.The study of the carrying capacity of one destination should have been done long before all tourist destinations, and not first to build accommodation facilities and only then to build a study. All the problems that are present in the tourism sector are the result of the elements and not strategic development. But again, better than ever, more things can be corrected and directed to the right path of sustainable and strategic development. This is great news for the future of tourism in the Split-Dalmatia County, and I sincerely hope that other tourist destinations will follow this positive example.And the capacity study is the first prerequisite for strategic and sustainable development. &lt;/p&gt;<br />
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