He is in Dubrovnik at the beginning of the year presented the project ‘Respect the city’ by which the city administration wants to ensure the sustainability of Dubrovnik tourism and avoid a situation in which it will ‘become a victim of its own success’.Unbearable summer crowds and literally congestion of the center and the old town have plagued the City of Dubrovnik for years, but given the constant growth of tourist arrivals (last year Dubrovnik had the highest number of overnight stays in Croatia, and is among the cities with the highest tourist growth), the situation has become such that CNN ‘advertises’ Dubrovnik as one of the 12 destinations to be avoided and UNESCO has threatened to revoke its World Heritage status.In order to prevent further congestion and spontaneous development of mass tourism, and – as they say – the degradation of identity and cultural and natural values, the City decided to act urgently and launched the Respect the City project aimed at a series of short, medium and long term measures and solutions. improve the positive effects of tourism and reduce its negative effects.What is the situation today after the tourist season from the city of Dubrovnik commented that the numerous measures implemented over the past year have given visible results already this season. “There has never been a blockade of the entrance to the historic core from Pila, which has been a regular occurrence in recent years. ” Dubrovnik Mayor Mato Franković emphasized, presenting the short-term activities and measures of the project “Let’s Respect the City”. He especially referred to the image of Dubrovnik in foreign media and cited as an example articles in world-famous media that predicted Dubrovnik’s “death” due to a large number of tourists, and after a year, the mayor said, they report positive management of the destination. “As citizens, we need to be aware that we live off tourism and that it will always be crowded, but it is up to us to make the city more passable. We can’t solve all the problems in a year, but we can do it in the long run”, Said the mayor, referring to the biggest problem in the city, and that is the congestion of roads as a result of liberalization of the taxi market, which was regulated during the summer months with the help of Dubrovnik-Neretva Police and Traffic Police of Dubrovnik.DUBROVNIK FINALLY REDUCES THE ARRIVAL OF THE CRUISER. FROM NEXT YEAR, A MAXIMUM TWO CRUISERS A DAY IN DUBROVNIKThe mayor emphasized the strategic control over the port area, adding that by some chance, a year ago, we handed over the concessioned area to a French-Turkish consortium or someone else so that today they would not be able to do anything or take any measures in that area. He also stated that the measures taken on a better schedule of cruiser arrivals and better coordination of all competent services have already resulted in less crowds this year, and measures for next year, when the number of cruisers is limited to two a day, will further improve the situation. All this was achieved in cooperation with the Cruise Lines International Association (CLIA), an association with which the City of Dubrovnik initiated contact.The mayor also commented on the ban on excursion buses on Thursdays and Saturdays from destinations outside Dubrovnik, the installation of ropes on Pile, which regulates pedestrian traffic, relieving Pile of illegal bookers, and announced a smaller load on the historic core in terms of traffic and parking. He stressed that Pile must be a place of embarkation and disembarkation, and not a major detention. “We plan to build a garage in Vukovarska Street, near DTS, and arrange parking on the cable car. After that, the area around the historic core would be only for parking of citizens, and visitors would come by public city transport. Also, they would provide a thousand parking spaces on the Coast”, He explained.The leader of the “Respect the City” project, Ranko Milić, identified spontaneous tourism, reduced quality of life and endangered heritage as central problems, the key topics according to which are people, tourism management, sustainable development and sustainable transport. He pointed out Gruž as an untapped development potential of the city, and added that with the valorization of summer houses and renaissance gardens, ‘new values’ can be created and the perception that Dubrovnik is not just a historical core can be expanded.”We want to create an app that is designed by inviting people to get involved in an adventure. The idea is that through this they communicate expectations and experiences and that they co-create a goat platform and thus create routes through which people will see what interests them. She will suggest how to make the best use of time and avoid crowds”, Explained Milić, who also presented the idea of the Dubrovnik ferry, which would transport passengers from Gruž to the historic center, and according to later possibilities to Župa and Konavle.In a later discussion on the need to increase the capacity of roads according to the already developed transport strategy, Deputy Mayor Orlando Tokić said that the traffic study from 2012 was unfeasible because a lot had changed.”The new analysis will cover the entire city, and the greatest emphasis is on Gruž, where we want to create a new urban center with green areas, a market, pedestrian and parking zones. The goal is to relocate traffic, integrate historic gardens and create new attractions where guests would stay. Due to all this, a number of projects are generated from the potential location of the tunnel that would go from Lapad station to the exit from the city, above-ground garages, summer houses… Certainly, this is a package of projects with large financial costs, and one of the first is Lapad coast”, Said Deputy Tokić.”Let’s respect the City” also received a visual solutionThe visual identity of the “Respect the City” project was presented on Monday, and is the work of the Flomaster studio, by Dubrovnik designer Orsat Franković. The visual identity is derived simply from the initials of the basic words of the name in Croatian and English, based on their similarity (P and R, G and C). The final form is associatively associated with traditional global trademarks (Copyright and Registered Trade Mark). “It unites all activities and is performed in a simple way. A communication strategy has been defined, which is intended for foreign countries, but also for the local population. T-shirts with the logo can be used by municipal wardens, they can also apply to Sanitat’s umbrellas, Libertas buses, strategists and the like ” explained Deputy Mayor Jelka Tepšić.The visual identity will be applied to various materials and will form the basis for the communication of various contents, messages and actions aimed primarily at visitors, but also citizens from the city of Dubrovnik.