book is a kind of commodity, which meets the needs of the human spirit and is a kind of commodity with a relatively large proportion. Although the book has the commodity attribute, but for many years, in the marketing aspect, but cannot obtain the publisher and the publisher should take seriously.
books are a kind of commodity, they should conform to the characteristics of the market economy and carry out marketing activities to promote their sales. However, the birth of book products has a long history and is not the product of modern economy. Therefore, it has been confined by some traditional modes of thinking and limited its marketing model. In addition, book products have relatively limited profit margins, which make publishers and publishers equally limited in their energy and financial resources for marketing activities.