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We bring you the concept of the #TogetherInSplit campaign

By on November 18, 2020

first_imgThus, as part of the campaign announcement, the Split Tourist Board published the video #TogetherInSplit, and I emphasized in the article that we cannot call one video a complete campaign, and that I hope that there is a broader plan for the #TogetherInSplit campaign. Thus, according to the campaign plan, it is planned to publish a different thematic content on social networks of the Tourist Board of Split. Every first day of the week, ie Monday, is reserved for HERITAGE QUIZ through which the cultural heritage and interesting contents of Split museums are presented. Tuesday is reserved for video content – VIRTUAL SPLIT. From video materials of travel agencies to interesting video contents about Split, while videos with contents that enable physical distance (active tourism, nautical, family contents prednost) have priority. The goals of the campaign are to stay in touch with tourists, inspire them to remember their trips to Split and fantasize about returning, and to interest new guests with creative content, the Split Tourist Board points out with a narrative to send a message of unity of all tourism workers in Split. Today or Saturday, it is reserved for CONFERENCE CALL where video stories are published – in which tourist guides tell short interesting stories about Split. Certainly commendable that one of our tourist boards has finally started to communicate according to the weather with narrative and messages according to the current situation – stay home, travel later (except for the mere recycling of old photos). PS On the same day, I received feedback from the Tourist Board of Split, that this is a planned and targeted campaign. Kudos to the TZ office who immediately responded on their own initiative and sent all the details about the #TogetherInSplit concept. As we wrote at the beginning of the week, the Split Tourist Board launched the #TOGETHERINSPLIT campaign. Friday or FRIDAY STORY it is reserved for interesting stories about Split and its inhabitants. Thus, yesterday a blog was published on the pages of the Split Tourist Board – City on air conditioning. * At least for now I know the only such example. If you have some more positive examples from Croatia, feel free to send info to vijesti@hrturizam.hr to publish. Last day of the week, TAKE ME BACK TO SPLIT is planned which aims to encourage companions to send their picture from the trip and continue to dream of coming to Split again. “We are in very difficult times for all of us, but together we can turn something negative into something positive. We decided to replace the fear for our own health and the health of our loved ones, insecurity, existence and other fears with togetherness, a positive attitude, professional knowledge, creativity and friendship. The result is the #TogetherInSplit campaign. We invite everyone to join us in this campaign by sharing videos, and creating and sharing content that we will post on our profiles”Points out the director of the Split Tourist Board, Alijana Vukšić. Thus, the Split Tourist Board was the first * of all tourist boards in Croatia to start a concrete campaign and communication, which has a head and a tail. Without going into the discussion and analysis of the quality of the content, it is certainly commendable that it is not just about publishing one video and that there is a concrete communication plan. This is one example of other TZs how to communicate and get started. It costs nothing, so there is no excuse for the added cost, but it takes effort, time and a desire to work. Investigate what and how TZ Split communicates HERE On Wednesday, gastro tours and gastronomic offer of Split restaurants and hotels are promoted through recipes, photos and videos – COOK O ‘CLOCK, while on Thursdays from the Split Tourist Board thank all services, doctors, police officers, traders, volunteers for preserving the city and safety through stories about individuals or publishing their pictures and videos (eg a stream of Red Cross video workers and “Drops” dancing Foot Shake Dance) or THANK YOU THURSDAY. The campaign in the first phase lasts until the end of June, while in the second phase, of course, depending on the situation, the emphasis will be on domestic guests.last_img read more

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Valamar offers cooperation to family farms from Istria

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first_imgAll interested family farms and small producers can get more information about the project and the conditions of cooperation HERE Namely, this is a new online store that will combine a wide range of local, domestic and fresh products of the highest quality from the best family farms in Istria and make it available to everyone through direct delivery to your home address. In addition to domestic and fresh products of local production, ValFresco Direkt will also enable the delivery of ready-made and semi-finished dishes from ValFresco cuisine and wine, beer, olive oils and other necessities, Valamar points out. Valamar invites family farms in Istria (OPG) to join as partners and regular suppliers in launching a new service – ValFresco Direct.center_img Through cooperation with local economies, Valamar’s new project aims to strengthen local production and the market position of small producers and enable them to have a wider presence and availability. Crucially, ValFresco Direkt offers partners year-round and continuous product placement, all-inclusive logistics and the ability to pick up products on the doorstep, as well as packaging and processing of products for the end consumer. last_img read more

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MMZG # 56: Panel discussion “Marketing and advertising in tourism”

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first_imgMarketing Meet Up Zagreb (MMZG) is a gathering of the largest meetup group in Croatia and marketing enthusiasts in Croatia. And Ilija Brajković, co-owner of the digital agency Kontra, is “to blame” for the whole story and the positive change. Find out more here Online MMZG # 56: Panel discussion “Marketing and advertising in tourism” Panel guests:- Adriano Požarić, TourismInfo- Ema Škabar, ORVAS Yachting- Dalibor Drakulić, Integral Zagreb- Petar Krvarić, Importanne Resort- Ilija Brajković, Kontra, moderator 4. online, and the 56th MMZG deals with the topic of tourism, ie marketing in tourism. The goal is to provide answers to questions about the predictions for the season and mostly deal with communication, advertising and marketing for this year.center_img In the 6 years of Marketing Meet Up Zagreb, the 55th gathering and loud thinking about marketing has been held, and in this extraordinary time where conferences and public gatherings are not allowed in large numbers, MMZG has moved into the virtual world. Some of the topics: – What did communication and advertising look like during the corona?- What to focus on now, what to communicate and sell?- Which channels to use?- What markets are our focus?- Predictions for tourism 2020.last_img read more

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The tourist ship Juran and Sofia are sailing through the cup in Sisak again

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first_img“Our fellow citizens and their guests will enjoy sailing on the Juran and Sofia boats. We want to strengthen the local tourist offer, enrich it with the nearby Lonjsko Polje Nature Park, but also use the resources that nature provides to Sisak in a sustainable way. The rivers on which Sisak built its history have a special place here and which must not be neglected in its future.”, said Kristina Ikić Baniček, Mayor of Sisak. During the panoramic boat ride on the Juran and Sofia, tourists will be able to experience the historic core of Sisak and the nature that surrounds it in a different way. The ship Juran and Sofia, built in 2003, underwent a major overhaul last year to arrange and adapt to passenger transport, and from Saturday, June 27, it will again be available to tourists who will lead round trips around the Cup. Due to that, the fleet of the Lonjsko polje Nature Park is being strengthened. In addition to two surveillance boats for nature conservationists and Juran and Sofia, the fleet of the Lonjsko polje Nature Park also has the vessel Vodomar, four solar-powered boats and 10 canoes. The ship Juran and Sofia are sailing through the cup in Sisak again, a new tourist content with a panoramic view of Sisak. Information for travel agencies The ship Juran and Sofia will sail on Saturdays, Sundays, holidays and public holidays with departures near Mali Kaptol at 11 and 13 o’clock (until October), and the voyage lasts an hour. Children up to 7 years of age ride for free, and for the elderly the ticket is 20 kuna. Those who buy a ticket for a boat ride in a package with a weekend program in the Lonjsko Polje Nature Park will pay a total of 55 kuna. The ship can accommodate 70 people.center_img “Lonjsko polje Nature Park is continuously working on strengthening the tourist infrastructure and the offer intended for visitors. In recent weeks, the number of domestic guests in Lonjsko polje has been growing, which encourages us to continue to systematically listen to their needs and respond to them with a tourist product that pays great attention to nature conservation. Rivers have great tourist potential here “, pointed out Ivor Stanivuković, director of the Lonjsko polje Nature Park Public Institution. Sailing is also the best introduction to getting to know the Sisak part of Posavina. Namely, tourists, especially those coming from Zagreb, are recommended to continue the trip 30 kilometers further in the Lonjsko Polje Nature Park. The boat Juran and Sofija is owned by the city of Sisak, and it is managed by the Lonjsko polje Nature Park. The ship Juran and Sofija has had the same name from the beginning – the one named after the story of the son of the Croatian ban Tomo Erdödy imprisoned by the Turks and his wife Sofija who is trying to free him. The historical drama of the same name by Ivan Kukuljević Sakcinski, also called the Turks near Sisak, is the first Croatian drama of the Illyrian period, and the story still lives on today thanks to theatrical performances and exhibitions. With prior notice, the ship can sail during the week. For special occasions, it can be rented by companies and organized groups of visitors.last_img read more

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Rudi Grula, Međimurje Tourist Board: Sustainable tourism and production of quality local food are our future

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first_imgA unique combination of rich family tradition, agricultural production based on wines and cultural heritage of Međimurje has created the Jakopić family which in its restaurant Terbotz in Štrigova offers exclusively Međimurje wines, groceries from its own garden and About 15 family farms with whom they cooperate. Međimurje can be proud of from 15 Decanters on 600 hectares of vineyards, and thus bear the unofficial title of best world average of Decanter medals on so few vineyards. The value of domestic products has long been recognized Terme Sveti Martin who buy agricultural products and groceries directly from local family farms and sell them to guests through their restaurants or wellness offers. That Terme has been profiling itself for many years as a destination that encourages and develops rural tourism, said the director Igor Nekić, and this is confirmed by the fact to 70% of food and products which they offer to guests comes from local family farms, and it is precisely because of the healthy food that many guests return to them. Finally, let’s add that as part of the press conference and socializing with partners, students of the Elementary School Draškovec had the opportunity to get acquainted with the programs of OPG Zadravec “Međimurski zajtrek” and “Pomazi mee” through which they socialized with domestic animals, got acquainted with the production of cheese and the tradition of agriculture. An important wheel, because if we do not respect ourselves, we will not be respected by others, as well as the education of new generations from an early age, how important domestic production and connection with tourism is. / / / 226 Croatian wines received one of the Decanter labels “Međimurje family farms are known for their approach based on honesty and quality, and these are the elements that we have recognized and that are complementary to our business vision. We are looking forward to the cooperation from which everyone will benefit, especially our guests who will eat healthy, fresh and local food, grown in the immediate vicinity of the resort. We are glad that we can be the accelerator of the small economy of the municipality and the county, and thus work on improving the local community“Said Igor Nekić, General Manager of LifeClass Terme Sveti Martin. The wall of pride and “greatness” located in the LifeClass Terme Sveti Martin restaurant, which makes it clear who their local partners are and whose products Toplica guests consume inside the facility. He is engaged in organic and biodynamic apple production and the cultivation of traditional cereals OPG Hunjadi from St. Mary. This type of agriculture gives higher nutritional quality to food, and the owner of the family farm Natalia Peter Hunyadi believes that in the future, organic production will be necessary for better human health and environmental protection. They try to present their rounded production to the guests, from the field to the table, to the finished products. Međimurje as a boutique wine region LifeClass Terme Sveti Martin: 70% of food and products offered to guests come from local family farms The success of the synergy of the agriculture and tourism sectors is visible through the cooperation of tourism entities, local producers and farmers’ associations, and one of the examples of quality synergy is OPG Zadravec – Sirana Opor.  Municipality of Sveti Martin na Muri which was declared European Destination of Excellence (EDEN) for the development of sustainable tourism in rural areas, with the aim of achieving added value and improving the gastronomic offer are branded products such as: Međimurje kalampera which, produced in the fields of Međimurje, meets about 70% of the needs of Croatian consumers and the Međimurje kid goes in the same direction. “The situation has directed us, as well as tourists, towards domestic products, a healthier lifestyle, active holidays in nature, in smaller rural areas. Already in March, Međimurje, aware of the situation, accepted the challenge, with a unique approach, modern communication methods and techniques, we designed and implemented the campaign “Međimurje gives more” and once again proved that the crisis does not have to be a problem, but an opportunity. Međimurje made the most of this opportunity for the benefit of all tourists, but also stakeholders in tourism”Pointed out the head of the Međimurje County Tourist Board Rudi Grula. Photo: Private archive Photo: Vina Jakopić  A good development strategy, great effort and synergy that drives Međimurje tourism yielded results during the coronavirus pandemic when the tourist offer of rural areas was given a special opportunity to position itself. And this is where Međimurje most proactively jumped out with the campaign. “Međimurje gives more”. The Međimurje wine road is s About 30 wine families a significant generator of economic activities in upper Međimurje and the holder of the promotion and placement of the protected wine brand “PUŠIPEL“Which has already taken its place on the world wine scene, as evidenced by this year’s results from the prestigious Decanter World Wine competition in London, where our wines won 15 medals.  The real indicator of innovation and creativity in Međimurje are also ecological producers, of which there are not many so far, but thanks to the autochthonous production they nurture, they contribute to the originality of our offer. By the way, the focus of the County and the County Tourist Board in the day’s work will be to encourage the development of organic producers on the development of biodynamic agriculture, whose foundations were laid by Dr. Rudolf Steiner. How is this year’s global theme World Tourism Day “Tourism and Rural Development “, on this occasion, the Tourist Board of Međimurje County organized a gathering with media representatives, tourism entrepreneurs and small farmers. Precisely with the aim of concretely emphasizing and showing what the synergies of the agriculture and tourism sectors look like in practice. The Zadravec family from Oporovac sells their basic goat and cheese production in 100% volume through local short supply chains and tourist programs on their family farms. “We inherited the tradition of goat breeding from japica and mama, and from the very beginning our goal was to sell products on the doorstep. In order to achieve this, we had to adjust the way we function and work, open a new world of thinking. Agriculture is our core business, and tourism is an added value in which we use innovation. “, said the owner of the family farm Jasminka Zadravec. An important stakeholder in rural tourism in Međimurje is also JU Center Dr. Rudolf Steiner which works on the promotion and expansion of biodynamic agriculture in Međimurje, but also throughout Croatia, Association “The best from Međimurje”Which through its store” Stacun “allows the sale of local agricultural products to locals and tourists and promotes short supply chains, Association for the Protection of Indigenous Agricultural Products of Međimurje County, which successfully conducted the process protection of Mesa ‘z tiblice , and what we believe will succeed with pumpkin oil,  Photo: Međimurje Tourist Board Currently, according to the director of the Međimurje Tourist Board, over 30.000 coupons were distributed during the “Međimurje gives more” campaign, and if we know that it was necessary to spend a minimum of HRK 250 for each coupon, an impressive calculation can lead to impressive HRK 7.500.000 of generated consumption, both local people, domestic visitors and tourists. And this amount should certainly be added to the additional consumption thanks to the coupons received. The development potential of Međimurje tourism is based on natural attractions and rich cultural heritage, which is mostly located in rural areas, as well as the offer of quality agricultural products and processed products through catering. By the way, as much as 80% of the area of ​​Međimurje is defined as a rural area, and 80% of the inhabitants of Međimurje live in that area. Međimurje can rightfully be ranked among the leaders in sustainable rural tourism in Croatia because with a developed communal and social infrastructure and a high quality of life, it provides guests with high quality tourist experiences in its rural area.   / / / Excellent cooperation! St. Martin’s, a beer created in collaboration with the brewery Lepi Dečki and Terme Sveti Martin OPG Zadravec – Sirana Opor  If I had to describe Međimurje in one word, then it would be a great boutique destination and a complete tourist story, which will only spread its wings. / / / MEĐIMURJE GIVES MORE! – EXCELLENT AND BEST DOMESTIC CAMPAIGN SO FAR “In many segments we serve as an example of good practice, especially in the tourism and sustainability sector which has become extremely important. Međimurje, as a dynamic county, produces 70% of potatoes for Croatian needs, 1/3 of the total production of apples in Croatia, 30% of the total amount of goat’s milk produced in Croatia. Our hardworking people produce award winning wines, honey, pumpkin oil, cheeses. Today, tourism is about sustainability, the ability to keep guests with quality agricultural production and offer, and we have been working on that for many years.”, Emphasized the prefect of Međimurje County and the president of TZMŽ Matija Posavec. Also, the driving force of rural development of Međimurje County is the synergy of agriculture and tourism, which is outlined in the Rural Development Strategy of MZ from 2010, but not only on paper, which is crucial, but it is visible in the field. Namely, it is in Međimurje that I can proudly point out the quality cooperation between tourism and small family farms, thus offering local and authentic food. last_img read more

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Grateful to board support of veterans

By on October 20, 2020

first_imgWith its action, the Scotia-Glenville School District joins with Niskayuna and Mohonasen school districts in providing this recognition and benefit to its veterans.We believe that all communities throughout Schenectady County value and desire to help their veterans. We look forward to the Schalmont school district, Schenectady City School District and Duanesburg Central school district adopting the Alternative Veterans’ Exemption.Robert J. SerottaPatricia MontoneSchenectadyThe writers are, respectively, commander and Auxiliary commander. The letter was signed by Greg Melita, Adjutant; Walter Schlegel, Sgt.-at-Arms; James Bleser, treasurer and Kurt von Maucher, chaplain.More from The Daily Gazette:Motorcyclist injured in Thursday afternoon Schenectady crashTroopers: Schenectady pair possessed heroin, crack cocaine in Orange County Thruway stopSchenectady department heads: Budget cutbacks would further stress already-stretched departmentsSchenectady High School senior class leaders look to salvage sense of normalcySchenectady police reform sessions pivot to online Categories: Letters to the Editor, Opinion The members of Lt. Vibert O. Fryer, Chapter 88 of the Disabled American Veterans and our Auxiliary, wish to thank the Scotia-Glenville school board for its recent actions and the adoption of the Alternative Veterans’ Exemption.We are also grateful for the veterans and community members who showed up for school board meetings and public hearings to express their overwhelming support for veterans. The Scotia-Glenville community clearly showed that it supports and respects its veterans and men and women currently serving in the Armed Forces of the United States.last_img read more

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Par excellence

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DERA frees up Surrey site

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Inner City

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first_imgTo access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week. Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletterslast_img

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Regus’s winter of content turns into gloomy summer

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first_imgTo access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week. Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletterslast_img

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